The images used are selected from your research, both primary and secondary sources.
Sometimes three images are enough to summarize the mood, sometimes ten are required. The amount of information needed to convey the mood is the designer’s choice and can vary.
The success of a board is due to image selection, editing and layout, which must be sympathetic to the mood the board is trying to convey. The fashion moodboard should be produced as a summary of your findings and before any serious design development begins. Visual information relating to your research influences should also be displayed in this format. The main function of a fashion moodboard is to focus the designer’s mind on the aesthetic, style and direction of the collection, while also relaying the colour influences and design area. This process is called research evaluation, otherwise known as moodboard creation. What is a Fashion Moodboard?Ĭollating your ideas systematically in order to make sense of them yourself and to share with others, is the next step in the design process. Once you have taken your research as far as it can go, many creatives will tell you that their heads are sometimes on the point of explosion with the myriad ideas and thoughts floating around. A visual diary of details and inspirations that will later serve as a guideline and constant source of further inspiration while finalising the new collection. At the start of every new season, fashion designers shift through their research and distil the essence of it into what is commonly referred to as “fashion moodboard”.
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